Now’s the Best Time to Buy Yourself Diamonds


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Photography courtesy of Mejuri

All together now: Frost yourself!

Isn’t it funny how the shortest month of the year can feel the longest? It’s February, friends, and depending on where you are in the world, that might mean you’re staring down the final frigid stretch of a dark, long winter. Our skin is dry, our pant hems are wet, our wallets are hurting because of holiday spending and inflation. If you’re feeling the cold weather blues, we have some shopping-related news that might add a little sparkle to your day: Mejuri, the female-founded, direct-to-consumer jewellery brand, is having its first-ever site-wide sale on diamonds. As in, literally no exceptions. Frost yourself with abandon!

Mejuri’s Diamond Week sale, on now until February 7, offers shoppers 15 percent off all diamond jewellery, including some new styles released just in time for the sale. And when you factor this rare diamond discount into prices that are already transparent and accessible, your new baubles will be practically free (or at least that’s how I justify my purchases). Bonus: You’ll be supporting a Canadian jewellery brand while you build your accessories wardrobe.

Mejuri diamonds are a-plenty, so to help you narrow down your choices, we’ve rounded up 10 items that will be right at home in a jewellery capsule collection, including classic diamond stud earrings, a chic signet pinky ring and a pavé bracelet you can wear every day. Whether you’re treating yourself or spoiling a loved one for Valentine’s Day (or both), here are our favourite pieces to shop during Mejuri Diamond Week.

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